[theqoo] 33 Industry Experts were asked... Who was the best Rookie this Year?
At the end of 2022, News1 recently conducted a survey on 'Best Rookie of 2022' targeting pop music experts. A total of 33 experts within music production companies participated in this survey, and 2 teams were selected per expert. In particular, this year, a large number of notable newcomers appeared, making the competition fiercer than ever.
As a result of the survey on the 17th, music industry officials picked New Jeans (Minji, Hanni, Danielle, Haerin, Hyein), who has been a hot topic since their debut as 'Min Hee-jin's girl group’; as the new Rookie group of the year. They received a total of 29 votes and announced the title of 'Super Rookie'. HYBE's label ADOR (All Doors One Room) launched their first girl group, New Jeans, last August. True to their aspiration to "become an icon of the times like 'Jeans’ that you can find every day and never get tired of wearing," New Jeans has unconventional marketing that doesn't follow the methods of existing idol groups, and a unique album featuring three of the songs as title songs. This strategy drew attention. Thanks to this, 'Attention' and 'Hype Boy' took 1st and 2nd place on music charts, as well as recording 310,000 albums in the first week of release, quickly emerging as a ‘Best Rookie in the music industry'.
Regarding the selection of New Jeans as the best newcomer, experts said, "The planning ability that rejected the existing methods were excellent",
"They were uniquely imprinted on the public by pulling away from the conceptual image that the existing groups pursued",
"Y2K sensibility was welcomed by people in their 10s and 20s with a sensuous release",
"As a new group without re-debut members, their songs stand out more than singers",
"The team was sensational since their debut and created a syndrome with their unique team colors and music." .
Starship Entertainment's girl group Ive also received 21 votes and established themselves as a 'hot rookie'.
Also, girl group LE SSERAFIM followed with 10 votes.
△ Rookie of the Year (including abstaining votes)
New Jeans (29 votes) / Ive (21 votes) / Le Seraphim (10 votes) / ATBO , Enmix, Tempest (above 1 vote)
△ 33 pop music officials (in alphabetical order) who responded to the survey:
- JYP
- Jellyfish
- FNC
- SM
- RBW
- Konnect
- Amoeba
- Yuehwa
- Wakeone
- KQ
- C-Jes
- TOP Media
- Star Empire
- Woolim & Maroo Communications
- Oui Entertainment
- YG
- Blockberry
- WM
- Antenna
- C9
- ABYSS
- Starship
- DSP
- MLD
- CUBE
- HYBE
- Grand Line Group
- IST
- Brand New Music
- Feelgood Music
Comments
Post a Comment