NewJeans chosen as the best Rookie of the Year by Industry Experts

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 [theqoo] 33 Industry Experts were asked... Who was the best Rookie this Year?


At the end of 2022, News1 recently conducted a survey on 'Best Rookie of 2022' targeting pop music experts. A total of 33 experts within music production companies participated in this survey, and 2 teams were selected per expert. In particular, this year, a large number of notable newcomers appeared, making the competition fiercer than ever.


As a result of the survey on the 17th, music industry officials picked New Jeans (Minji, Hanni, Danielle, Haerin, Hyein), who has been a hot topic since their debut as 'Min Hee-jin's girl group’; as the new Rookie group of the year. They received a total of 29 votes and announced the title of 'Super Rookie'. HYBE's label ADOR (All Doors One Room) launched their first girl group, New Jeans, last August. True to their aspiration to "become an icon of the times like 'Jeans’ that you can find every day and never get tired of wearing," New Jeans has unconventional marketing that doesn't follow the methods of existing idol groups, and a unique album featuring three of the songs as title songs. This strategy drew attention. Thanks to this, 'Attention' and 'Hype Boy' took 1st and 2nd place on music charts, as well as recording 310,000 albums in the first week of release, quickly emerging as a ‘Best Rookie in the music industry'.


Regarding the selection of New Jeans as the best newcomer, experts said, "The planning ability that rejected the existing methods were excellent", 

"They were uniquely imprinted on the public by pulling away from the conceptual image that the existing groups pursued", 

"Y2K sensibility was welcomed by people in their 10s and 20s with a sensuous release", 

"As a new group without re-debut members, their songs stand out more than singers", 

"The team was sensational since their debut and created a syndrome with their unique team colors and music." .


Starship Entertainment's girl group Ive also received 21 votes and established themselves as a 'hot rookie'.

Also, girl group LE SSERAFIM followed with 10 votes.


△ Rookie of the Year (including abstaining votes)


New Jeans (29 votes) / Ive (21 votes) / Le Seraphim (10 votes) / ATBO , Enmix, Tempest (above 1 vote)


△ 33 pop music officials (in alphabetical order) who responded to the survey:

  • JYP
  • Jellyfish 
  • FNC
  • SM
  • RBW
  • Konnect
  • Amoeba
  • Yuehwa
  • Wakeone
  • KQ
  • C-Jes
  • TOP Media
  • Star Empire
  • Woolim & Maroo Communications
  • Oui Entertainment
  • YG
  • Blockberry
  • WM 
  • Antenna
  • C9
  • ABYSS
  • Starship
  • DSP
  • MLD
  • CUBE
  • HYBE
  • Grand Line Group
  • IST
  • Brand New Music
  • Feelgood Music

COMMENTS:

1. As expected, NewJeans came out the latest but they were the most sensational this year

2. As soon as I saw the title I thought of NewJeansㅋㅋ

3. Did each company official vote for their own group?

4. As expected of NewJeans

5. This is NewJeans. I really loved their image of being New Faces

6. When I think of NewJeans, they feel like the freshest Rookie-like group. I feel like they'll have longevity with HYBE

7. NewJeans seriously feels like a sensational rookie

8. In this industry, unconditionally it's NewJeans 

9. From the debut song, they became popular on a mega-level

10. I also thought of NewJeansㅋㅋㅋㅋ But Le Sserafim and IVE also did great so it was a fun year ㅋㅋㅋㅋ

11. Of course it's NewJeans. They're fresh new rookies and their album sales and charting did so well. And they were all hot among the muggles, influencers and celebrities.

12. I remember being so surprised seeing photos of male hipsters with the NewJeans Bag on my Instagram fashion newsㅋㅋㅋ 

13. All of NewJeans members were new faces but their debut album was super popular

14. I think NewJeans are going to be even bigger next year

15. I like NewJeans so much, the girls are also so prettyㅋㅋㅋ It feels like the group itself has become a brand

16. It's so nice being able to hear good songs thanks to NewJeans

17. NewJeans is really new and fresh. If other groups have the feeling of doing something new within the framework of existing music, NewJeans has the feeling of breaking out of the existing mold by showing new music and performances

18. I don't have any interest in female idols but I love NewJeans ㅋㅋ

19. After a long time, NewJeans seem to have caught the attention of various age groups

20. NewJeans turned the game upside down

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