Knetz say NewJeans' debut plan was a crazy gamble

 [instiz] NewJeans' debut plan was a crazy gamble in the industry

It was the company's first-ever group

There was no profile teaser

There were 3 title tracks

There were 3+ MVs

Restoration of hair and makeup

Looking at the members, I can see where they got their confidence from

It was still an unfavourable decision for a fresh rookie

It was so fascinating that these decisions were approved

original post

COMMENTS:

1. Their planning power was crazy

2. Ah back then they released it at midnight and then they started receiving good responses

3. I think it was possible because the song was legendary

4. At that time, the makeup was really natural and pretty

5. To do that they must've had loads of confidence, but looking at NewJeans you should have that much confidence

6. Members' visuals + freaking good songs + HYBE capital + Min Heejin's planning skills were all important individual aspects that made it possible

7. +The number of views were also distributed because they made multiple music videos without any promotions...

8. I'm not even a NewJeans fan but whenever I see the gifs, I get excited

9. Back then, I thought they would release the photos of the members first but I was so shocked to see the Music Video release all of a sudden ㅋㅋㅋ But the song was so good it made me even more shocked

10. It's a directing method that's hard to carry out even for 3rd generation groups to do. You can't underestimate this just because it was a group Min Heejin was releasing too

11. They said something was going to be released on July 22nd so we thought it was going to be the jacket concept photos but it was the MV. I remember the whole internet turned upside down.

12. Even if it was because of Min Heejin, if it wasn't for the song, concept and members, it wouldn't have been to this level. Min Heejin's career became increasingly powerful

13. Having no teaser was a real gamble, everyone's comeback was coming but why did they not have a teaser?? Everyone thought this, but as soon as the MV was released everyone was obsessed with it ㅋㅋㅋㅋ

14. But the restoration of that hair and makeup was legendary... I hope they come back with that makeup again

15. There will be comments saying it's because of Min Heejin but... That plan would have never worked if not for the confidence in the group and songs. Even with Min Heejin, the songs, choreo, concept, members, if one of these were not good it would not have been possible.