Newly released internal documents from HYBE that states their comments on NewJeans just 5 days after their debut

 [theqoo - hot] Newly released HYBE internal document just 5 days after NewJeans' debut

date: 28/10/2024

You would think NewJeans was not an artist under HYBE

translation

: With the debut of NewJeans, there was a sudden wave of responses criticizing LE SSERAFIM. It seemed that people were eager to praise NewJeans, and since they were unable to criticize SM Entertainment directly, they ended up directing criticism toward LE SSERAFIM as they are an easy target. They still have a habit of criticizing this team easily due to the Garam incident.

: Of course, thanks to the active defence from fans, the atmosphere has been somewhat subsided. Through this series of events, it seems that LE SSERAFIM's core fans are determined to channel their resentment and focus even more intensely on supporting the group.

: And contrary to the sophisticated mood that NewJeans embodies, LE SSERAFIM with their bold and intense style, seems likely to find their own path and potentially expand their territory. It appears that other groups are significantly impacted and shaken by NewJeans' debut, but LE SSERAFIM knows that their target market doesn’t overlap at all, which could be an advantage as it allows them to remain calm, unlike other groups. There is still a large segment of the world where the "Uma Musume" market thrives (not that LE SSERAFIM overlaps with this). For those who believe that supporting the hardest-working girl is the essence of fandom, if LE SSERAFIM shows an unstoppable, breakthrough spirit, they have the potential to capture both mainstream and core fans simultaneously. 

original source

COMMENTS

• NewJeans really wasn't a member of HYBE since their debut, they were someone else's daughters ㅋㅋㅋㅋ

• It seems like they were really out of their minds to have sent this to Min Heejin

• Is that an analysis of NewJeans or a story of LeSserafim? F*ck since their debut NewJeans weren't a HYBE idol, they were a third-party idol in there

• There's no mention of NewJeans in their own NewJeans category, they only talk about how to make LeSseraphim stand out more than NewJeans. Why on earth did HYBE debut NewJeans?

• It seems they're not even paying attention to NewJeans and are only worried about LeSserafim. It looks like they weren’t pleased with NewJeans even before their debut. HYBE drew the line with NewJeans from the very beginning.

• Didn't they send this to ADOR? What's the difference between this and asking for a fight?

• F*ck ㅋㅋ NewJeans weren't even treated as their own idols ㅋ

• The level of this report is embarrassing.

• If I was Min Heejin, I really wouldn't have let it go too, my eyes would have rolled... Seriously, Min Hee-jin has been acting so gentlemanly up until now...

• HYBE's real princess seems to be LeSseraphim... ILLIT is also just a substitute for NewJeans

• Why is Uma Musume there?ㅋㅋㅋㅋ

• The level of delusion is serious

• What the heck is Uma Musume...

• Min Hee-jin's stomach is really strong. She's been able to survive for 2 years among these otakus who have lost their sense of aestheticsㅋㅋㅋㅋㅋ

• It was the beginning of the syndrome week right after NewJeans debuted, and this was the trend report?

• This really looks like a report tailored to the tastes of some fat otaku pig ㅋㅋㅋㅋ

• What the f*ck should we do with these f*cking otakus? ㅠㅋㅋㅋㅋㅋㅋㅋ

• NewJeans, let's quickly file a lawsuit to nullify the contractㅜㅜ

• It really was written for Bang Si-hyuk ㅋㅋㅋㅋㅋㅋㅋ

• Uma MusumeㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋOh, the target audience was 2D fanboys?

• LeSseraphim is really their princess ㅋㅋㅋㅋㅋㅋ NewJeans was their adopted child, seriously ㅋㅋㅋ

• It was written like this, but after seeing NewJeans doing so well, imagine just how hungry it made them feel... ㅋㅋㅋㅋㅋ 

• These gamer-ahjussi's, I actually thought that only the working-level staff were otaku's and the higher-ups had no idea about the sub-culture or the otaku world and only cared about money, but it turns out they were all full-on Japanese otaku's.

• Isn't this supposed to be a document related to NewJeans? ㅋㅋㅋㅋㅋ it's just a story about LeSseraphim.

• I wonder how Min Hee-jin felt when she received this... Seriously those crazy bastards, if anyone else saw this, they would think NewJeans were a group from a different company

• This is Uma Musume… This is shocking