BELIFT Lab's clear plagiarism that can be seen after ILLIT's production plan was revealed to the public, showing the exact same similarities to NewJeans

 [theqoo - hot] NewJeans - ILLIT Production Formula Plagiarism Collection (Long-text)

date: 11/11/2024

Logo typography design

Even the album cover and stickers that were drawn by the (NJ) members themselves

2D illustration concept

Music video credit format

Key point choreography (plagiarism acknowledged even in the National Assembly audit)

Participating in a fashion event before debut

Coex advertisement after debut 

(It is true that LeSseraphim also did this, but they did not use the same composition)

First group cover right after debut (Elle)

First group advertisement right after debut

(NewJeans SKT, ILLIT KT)

Agency's own Hanbok pictorial for the holidays

(NewJeans - Chuseok, ILLIT - Seollal)

A plan that Min Hee-jin planned and made into Keynote in 2020

Belift Lab plagiarized for the 2023 ILLIT plan

original source

COMMENTS

• There are some that I can't tell the difference at all

• Seriously, there's nothing that pisses me off more than someone stealing other people's ideas. 

• If there was only one or two it would have been okay, but if there are this many overlapping...

• How come everything that they copied are the exact same? Temu-LLIT

• But seriously… even if you try not to think they’re copying NewJeans, this is just too obvious. It's clear that this group would never have existed without NewJeans. 

• Everything from 1 to 100 was copied

• With NewJeans, everything—image, concept, choreography—is cohesive. They have this natural yet beautiful, aspirational girl-next-door image, which is their key appeal. That’s why, at debut, they went for natural hair and choreography that matched, layering it with a Y2K vibe in a way that felt organic. But with I’LL-IT, Bang Si-hyuk seems to be going for an anime-inspired girl concept. Trying to follow NewJeans’ formula, the elements end up feeling disconnected and awkward. If they leaned into an "unreal, fantasy girl" vibe, it would work, but they keep pushing this idea that “real girls are like this^^,” so they’re not winning over actual young girls. They know they need to capture teenage and women in their twenties but it's falling through

• Even though I am not really a fan of NewJeans... I feel uncomfortable when I see ILLIT... They copied them so blatantly... When ILLIT first came out, I thought HYBE was having fun with NewJeans' concept, but now I hate seeing them even more because they debuted to replace NewJeans

• I was shocked at how similar they were. Now I get why NewJeans’ parents’ friends were contacting them, asking if NewJeans were making a comeback. When you catch a glimpse of the some images, it’s honestly confusing.

• I feel like they have to reshuffle the staff working on ILLIT's side… There was no need for original ideas over there, they just copied what someone else has already done ㅋㅋㅋㅋ

• What on earth were they thinking when they added in that choreography in the middle? I thought it was a cover video

• How can a counterfeit beat the original? If you don't know that, how can you possibly create art?

• But did they really think they wouldn't get caught..? Why are there so many?

• They copied everything down to the smallest detail, but they still couldn't follow the original ㅋㅋㅋㅋㅋㅋ

• All consciences that follow that creation are gone... In this situation, ILLIT receives all the support and push when they make a comeback, while NewJeans comebacks are all stopped by Evil-HYBE.

• Everything feels so unoriginal, but the YouTube credits and planning templates are specifically extreme. It’s like, are they really copying even that? ㅋㅋㅋㅋㅋ