The reason why NewJeans’ image is not ruined - NewJeans who maintain their influence and lead the public instead of catering to the public
[cafe daum] Possibly the reason why NewJeans’ image is not damaged
date: 30/11/2024
A post was uploaded by a user on the forum in the advertising section
I work in advertising, and it’s not easy to be targeted like this.
No matter how many articles are written, they remain trendy and perform well.
If you just put the keyword ‘NewJeans’ in, the topic will get very hot, money never lies.
Another reply from a person in this forum
Even amidst controversies, they surprisingly continue their activities without whining, articulately expressing their thoughts, and showing their resilience. That, in a way, feels like the very essence of the Gen-Z's confidence and boldness.
Following Min Hee-jin’s departure, it would've probably be hard for even older people to weigh all sorts of risks, but their recklessness feels like a reflection of youth itself.
Showing such sincerity and maturity, combined with their stellar performance in their main field, their trendiness, and their harmless charm, seems to be creating synergy. It's even drawing support from the general public who weren't initially interested in idols—and what's fascinating is that this support isn't out of pity but rather admiration and encouragement.
Plus, both Min Hee-jin and NewJeans continue to deliver unprecedentedly bold music and moves, leaving everyone stunned ㅋㅋㅋㅋ
That might be why they maintain their influence. Idols are typically expected to cater to the public's tastes, but these revolutionary girls are leading the public instead.
COMMENTS
- Wow, they wrote this so well, it gave me goosebumpsㅋㅋㅋNewJeans are a type of youth I've never seen before. Unlike the older generation who were busy running away and hiding, they confront, clash, and walk straight... A new type of women is emerging... They're writing history.
- They feel like icons of the present age
- If they had lacked skills in the first place, they would have fallen straight into the abyss, but the synergy of being good at their original job + confidence + determination + narrative skills, created a situation where they were only seen as an eyesore in the eyes of their perpetrator, but to outsiders, they looked f*king cool.
- I was curious about this too, it's so cool, fighting 🙂↕️🙂↕️🙂↕️
- Leading the crowd...this is absolutely correct
- I think it's true that they lead the public. I hope everything gets better.
- If I were in the advertising industry, I would have tried to sign a contract with NewJeans and kicked out everyone in HYBE.
- Yes, I really wanted to learn from seeing them confidently working hard wherever they were without worrying about what others think.
- Min Hee-jin seems to be really amazing too. She's different from those people who don't even try to protect their idols and instead just manipulate their image. The members of NewJeans are also amazing.
- I also work in advertising and handle brands that have NewJeans as models. Normally, if there's even a small issue or potential problem, we pull everything immediately and never proceed. But with NewJeans, even amidst all the chaos, everything continues to go up smoothly
- That's right, speaking clearly, being bold and unconventional... They are like Generation Z itself.
- I think having a lot of female fans also plays a part.
- Fighting, kids!!!! They have a different flow and spirit than all previous girl groups, and I think they're the group that's the most free from s*xual objectification..
- No matter how I look at it, it's all HYBE bastard's fault...
- Rather, they got even better. I thought Hanni was amazing when she spoke fluently in Korean during the National Assembly audit, even though she is not Korean.
- I've seen more shamelessness than confidence in celebrities, but that's not the case with NewJeans, and I really like that. It's refreshing, and the way they take the lead in carving out their own path is admirable. They're such impressive, adorable little stars
- Yes that's right they are confident, energetic, and cool. I really support them. It's not empty boasting, but it's more of a sincere, deep feeling that touches me. Let's be happy and continue to prosper, NewJeans.
- Their real image has become more solid ㅋㅋ They look like tight-knit girls
- Maybe it's because they say what they want and are so straightforward, yet they don’t seem affected at all and come across as confident. There’s never been a group like this before. Cheering them on—JjangJeans!
- It's like they created a whole NewJeans movement themselves
- I've only ever seen idols whining on Bubble and trying to please their fans, but with them, they came forward and publicly expressed their opinions to the company and didn't deviate from it, so they gained support from not only fans but the whole public. That is a real sensation.
- I feel like the perception of idols has completely changed. Before, I thought idols were just people who did whatever their company told them to do. But the members of NewJeans truly seem alive, actively shaping their own futures, and that makes them even more likable
- Follow your beliefs, not money. The older generation doesn't understand this. I really really support you guys, let's continue being a good example.
- That's right, it's not sympathy, but support and admiration ㅠㅠ If it were me, I really couldn't have done what they have done..
- That's right, I love them so much because the kids are so proactive - and even if you're not a fan, it makes you want to buy the album or season greetings... They are that hip and trendy
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