Official Court documents released revealing HYBE committing Sajaegi, Belift stealing NewJeans' plan for ILLIT and the December 2024 plans MHJ had for NewJeans
[theqoo - hot] Inn the first-instance ruling of the HYBE–Min Hee-jin shareholders’ agreement case that was just released, the section regarding album push-selling
date: 27/02/2026
translation: D. Issue of “push-selling”
Based on the acknowledged facts and evidence below, even when considered together, it is difficult to view the plaintiffs A and B’s act of raising the “push-selling” issue against the defendants as a material breach of contract sufficient to terminate the shareholders’ agreement.
1. In a May 17, 2024 BT article titled “BU” with the subtitle “BV,” it was reported that G had been encouraged by D to engage in album push-selling. G stated that although D suggested they could break an initial sales record with CJ album distribution and recommended pushing 100,000 copies, G firmly refused because it went against F’s business philosophy.
… F also stated in its April 16, 2024 position statement:
“Although this is an issue already known within D, we once again request that you thoroughly investigate whether there were transactions with subsidiaries under return conditions or any transactions that could appear to be album push-selling, and handle the matter transparently and strictly.”
2. ① There appear to be indications that defendant company’s CEO V recommended that F push G’s albums. On August 4, 2023, D’s head of financial planning team also used the term “bulk push-selling,” suggesting there were internal signs within D that could raise suspicion of push-selling.
② After plaintiff A raised the issue, D stated that in 2023, two albums were each sold in a structure allowing returns of 70,000 copies, totaling 140,000 copies, and testified that they strengthened internal controls and enacted company regulations to prevent recurrence.
24) In a KakaoTalk message, B said:
“I heard it seems like D transferred inventory in the reorganization?”
A responded that V once mentioned the possibility of pushing inventory to Japan (to them), suggesting that since Korean albums are bought in Japan, encouraging more purchases could be an option. A stated they refused.
A further stated that after hearing from CJ that album sales in Japan were not as strong as expected, V appeared concerned about this. However, A also admitted during questioning that “the part about ‘selling by any means necessary’ was mostly a joke.” (page 134)
25) On August 4, 2023, D’s financial planning team leader BW responded via Slack:
“When directly asked about BX: since BX bears the largest share of D’s profit and inventory burden / marketing & promotion costs borne by BX / if BX handles distribution, D’s profit decreases and bulk push-selling becomes impossible and inventory/marketing costs shift to the label.” (page 348)
For reference, we have also included the history of transactions under return conditions, as well as completed projects. … Projects scheduled for returns and (line initialization) are not yet reflected and are volumes additionally undertaken by BX due to inventory burden.
CA: Initial project 150,000 units; additional project under return condition 100,000 units; CB 250,000 units — returns completed, currently no inventory.
CC: Initial project 160,000 units; additional project under return condition 70,000 units; CB 230,000 units — return process in progress.
CD: Initial project 500,000 units; additional project under return condition 150,000 units; CB 650,000 units — return process in progress.
CE: Initial project 250,000 units; additional project under return condition 200,000 units; CB 450,000 units — return process in progress.
COMMENTS
1. The number one entertainment company that has been stuffed with verdicts for manipulating music and recordsㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Are they crazyㅋㅋㅋㅋㅋㅋ They've been ruining K-pop like that for their own benefit, but they've gone crazy because Min Hee-jin isn't involved in such deep-rooted evils
2. From sajaegi to now push-selling too ㅋㅋㅋㅋㅋ How can anyone trust HYBE’s chart results anymore? ㅋㅋㅋㅋ The whole company’s popularity feels fake and inflated.
3. I’m saying all HYBE idols should flop and HYBE should disappear… but when I say I want their artists to fail, people call me crazy. After all this, am I still the crazy one?
4. Seriously, you can’t deny that because of this kind of crap, the idol industry has become even more bizarre. Fansigns used to be real random draws, but after they turned into ranking people by bulk buying, it’s gotten way more twisted.
5. It's sad that no matter what dirty things HYBE does, they won't be ruined. Idols will just close their eyes and ears and consume unconditionally, pretending they're innocent.
6. Even if HYBE fails, K-pop will breathe a sigh of relief.
7. Yeah, that's why I don't believe in HYBE idol's chart numbers ㅋㅋㅋ
8. I didn't believe in HYBE idol's music from the beginning. There were many cases that didn't make sense compared to the size of the tours or their fandoms.
9. This is why I haven't trusted K-pop albums for so long. It's a scam in itself. They buy the first press and then sell that amount for fan signings. Do you get this? It's manipulation.
10. HYBE, you f*cking piece of shit company, you really need to go under. You're the main culprits in ruining K-pop.
11. Because they keep doing stupid things like this, their operating profit and net profit are always going to be shit. Tsk tsk.
12. If I were them, I would accept Min Hee Jin's offer and end all of this.
13. Isn't this a total scam? I hope it spreads widely among the public. They should be ashamed.
14. This is an international disgrace. Tsk tsk.
15. It's so funny how the HYBE defenders can't refute it so they're crying and leaving comments saying other companies are doing it tooㅋㅋㅋㅋㅋ
[theqoo - hot] The court ruling details NewJeans plan stolen by ILLIT's agency (Belift Lab).
date: 27/02/2026
18) BF, who worked on the defendant’s storytelling team, delivered G’s planning proposal (Exhibit 31) at the request of BH, the creative director of BG. On June 20, 2024, in a phone call with (B), the following was stated:
“(So you said you showed this to BJ?) Yes, yes. (Originally BJ?) Ah, BH. (BH?) Yes, BH.) (p.5) … At that time they had just formed the group and were saying they really didn’t know what to do (Yes), and I was very impressed when I saw it, so I said, ‘I have some materials—would you like me to show them to you?’ and I showed them. (Yes) … I thought the material was very well organized into a cohesive group concept, so I showed it to them then. (So BH asked you to share it?) Yes, yes, that’s right … I thought, ‘Isn’t this similar?’ … When I see them uploading videos on Q and so on … they must have seen and referenced all this, so why do they keep denying it? … I think they probably struggled with it internally at the time, and they told me they just wanted help from me … And although they told me, ‘It’s so hard. Nothing is working,’ I couldn’t really know what the actual working situation was like … However, when I showed them the material back then, they really seemed unable to find direction. But for example, they might have already had something roughly done and just complained to me—it’s hard for me to know the real production situation.”
(Exhibit 47: Transcript of the June 20, 2024 phone call between Plaintiff B and the informant.)
19) This issue began when R, which debuted under a label within the parent company, used the same production formula as G’s debut, copied the design logo, imitated the concept, and even carried out similar promotions, which led to a proposal being made to the CEO. (Exhibit 12-1, Petition, p.15)
COMMENTS
1. Even the “F*** You” thing wasn’t her own original work. She even used someone else’s photo to swear at people and caused harm. How would a director ever get rid of habits like that, honestly. Do ILLIT really not know they’re copycats? I doubt it. They’re probably fine sticking with it anyway. But when the performance and songs aren’t original, the limitations eventually become obvious. Just look at last year’s year-end stages, it’s honestly hard to tell whether the company isn’t doing its job properly or if the members just don’t have more to show than that.
2. It's funny how they made a whole fuss about it not being plagiarism.
3. I'm not cussing at the idols, I'm cussing at the production company. Who here is cussing at the members? If the company really cared about their idols, they wouldn't have made them into plagiarized idols. It's true that only the plagiarised groups are pitiful, but as an office worker, I'm just getting angry. ㅋㅋㅋㅋ
4. The world is crazy, they have to apologize to NewJeans, yet they are acting like idiots and demanding that NewJeans apologise.
5. In an instant, public opinion turned around and NewJeans was criticized so much, but now it's been reversed again and ILLIT is being criticised. I just feel so bad for the young girls. They're just being used by trashy old men... Give NewJeans back.
6. That company has no work ethics, so everything they do is fake.
7. NewJeans are the only ones I feel sorry for, they can’t even promote. Sigh. I never supported that other group from the start anyway.
8. Honestly, if I had stayed up all night pouring my soul into a project proposal, only to have it stolen right in front of me, then watch them profit off the stolen work without even paying for it and act all deceptive about it, of course I’d speak up. But instead, Min Hee-jin was treated like some crazy woman who backed down after talking big about going all the way. I feel bad for her. And seriously, are you HYBE stans the only real fangirls here?
9. If a group debuts with a similar concept, it’s obvious the members will be the ones labeled a “copy group” and take all the hate. Why would they design a strategy like that? Did they really think it was some kind of win-win? I genuinely don’t understand. Why would such a huge company deliberately copy someone else’s idea and stir up controversy? From Min Hee-jin’s perspective, it must have been absurd. They brought her in asking her to create a “female BTS,” and now it feels like they tried to squeeze everything out of her down to the bone. That’s not collaboration, and it wasn’t even a request, what were they actually doing behind the scenes?
10. I wasn’t even that interested in this issue since I’m not a NewJeans or HYBE group fan, but didn’t ILLIT fans aggressively demand that NewJeans apologize? Guess it should be the other way around now ㅋㅋㅋ
11. And it's so disgusting that they're trying to take the role of the victim while calling NewJeans the perpetrator. Who the f*ck is the real victim? These f*cking bastards.
12. This is why I don't listen to HYBE songs. It's really a shame about NewJeans...
13. Bring back New Jeansㅠㅠㅠㅠㅠㅠㅠ Why is the other group able to promote fineㅠㅠㅠㅠㅠㅠㅠ
14. Everything from NewJeans' concept to the plan was copied, it's a total joke. That group is able to promote well, but NewJeans can't even come out. It's a total comedy.
15. New Jeans is pitiful. If I were to compare myself to an office worker, the manager who scouted me would get scolded and leave, and another team would obviously steal my plan. The CEO of that company even openly dislikes me, and I'm capable of doing well even if I leave... ㅋㅋㅋ If I just kept working at the company, I'd be a retard, but NJ has to just accept the contract and keep earning money. It's really pitiful...;
[theqoo - hot] NewJeans' 2024-2025 activity plan revealed in the HYBE-Min Hee-jin ruling
date: 27/02/2026
It was acknowledged that Min Hee-jin had already established activity plans for NewJeans after their debut, and accordingly, it was also recognized that she had no intention of a management takeover or tampering.
Anyone familiar with the idol industry knows that a world tour typically takes about a year, so in reality, the plans had essentially filled up all of 2025.
COMMENTS
1. I can't listen to NewJeans' songs because of this pig with an inferiority complex? Release them seriously.
2. The HYBE board of directors should be sued for breach of trust and breach of fiduciary duty.
3. Oh, what a waste. We can't turn back time.
4. I was able to see Winter NewJeans... but summer was taken away, and winter was taken away too. Oh, it's really so unfair.
5. Give me back my NewJeans... I want to see my winter NewJeans.
6. Give us back our NewJeans, you f*cking idiots
7. Time can't be bought back even for a billion dollars. Regardless of the outcome of the lawsuit, it's definitely a loss for NewJeans.
8. How are they going to compensate for that precious time and pain? Take responsibility.
9. They were literally the goose that lays the golden eggsㅋㅋㅋㅋㅋㅋㅋㅋ And it's someone else's hand that's blowing its nose, but how far did these guys ruin it with their inferiority complex????
10. I'm going crazy because they're wasting our NewJeans
11. If they had just left this alone, they would have made a lot of money. Why did they kill the golden goose?
12. NewJeans, please give us back that time. Who will compensate for those times? ㅠㅠㅠㅠㅠ Leave NewJeans alone. Stop harassing them. Just thinking about NewJeans makes my heart sink.
13. I was waiting to go to a NewJeans concert.
14. I think HYBE is like a malignant tumour in K-pop...
15. Ah, I really miss NewJeans, damn it ㅠㅠㅠㅠI miss them so much ㅠㅠㅠ Give NewJeans back ㅠㅠㅠㅠㅠ Everyone really misses them like this, so their value will go up even more, and HYBE, please go to hell ㅠㅠ
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