[cafe daum] I can feel how much of a genius Min Heejin is through looking at how NewJeans has been working in Japan
date: 27/06/2024
Until now, when Korean idols debuted in Japan, it was customary to change their lyrics to Japanese.
However, NewJeans just sang Attention as it was (the response was good).
trans: In the old days when KARA was popular, there was a saying that Japanese broadcasts were directly copying Korean songs, and that's really the next generation of idols. In reality, that's what happened. Third-generation idols mixed English and Korean in the middle, and fourth-generation idols just completely embraced the old style.
And so they debuted and showed off their crazy performance by reaching number 1 on the Oricon chart. This debut album is truly sensational.
They had songs that included short Korean words.
They made the unconventional choice of mixing Korean and Japanese. There is even more Korean (so Korean and Japanese subtitles were broadcasted simultaneously in two lines).
Since it's a debut in another country, isn't it natural to look at what that country thinks?
One of the points that I personally admired is that the current Japanese MZ generation is actually accepting Korean as hip and trendy.
Min Hee-jin accurately caught this cultural trend.
I want to think of this album as a strategy rather than a challenging attempt by Min Hee-jin.
It's a personal thought but they must of thought that there would be people who wouldn't know and think its Tokyo Pop so in the music video they plastered 'Seoul Seoul Seoul' everywhere.
Moreover, the genre is New Jack Swing. In Korea in 1990, Y2K was mixed to create Korean City Pop.
You may have come across an article about a Korean idol holding a Tokyo Dome concert.
Tokyo Dome is a symbolic entity for Japanese singers. It is like an indicator of success.
But instead of a concert, their debut fan meeting was held at Tokyo Dome.
This fan meeting is also becoming a hot topic in Japan.
Hanni sang Aoi Sangoshou on her solo stage
If you watch the video, as soon as the song starts, the audience reflexively screams without realizing it.
In Japan, performance culture is more subdued; people only listen quietly and of course, rarely sing along like that, almost never shouting.
In another video, when the prelude starts, people are murmuring and whispering, thinking, "Could it be? Could it be?" Just that short reaction alone can tell you how surprised they were. But why are they surprised?
It's because of the song choice.
Seiko Matsuda, who debuted 40 years ago, is a legendary Japanese singer. Her representative song is Aoi Sangoshou.
There is no Japanese person who does not know Aoi Sangoshou.
It goes well with the Y2K sensibility pursued by NewJeans but if you look deeper, you can see that it was really planned.
This song is not just a hit song by a legendary singer but it symbolizes Japan during that time.
Many people compare Aoi Sangoshou to Purple Scent but I think the essence is different.
Subjectively, it's like a foreign singer debuting in Korea and choosing a Seo Taiji song for their solo stage.
When the song starts, and the prelude of "Come Back Home" plays like 'doong doong doong'? Even I would get chills and make me scream.
Aoi Sangoshou sung by Hanni with short hair and a long skirt?
It freely evokes nostalgia for Japan's most prosperous days and the sentiment of the bubble economy when Japan was in their best state
하니 푸른산호초 무대 보는 무라카미 다카시 반응ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ#NewJeans pic.twitter.com/hkfQQuSnrh
— Eskdiri (@47adgr) June 26, 2024
He's not just any grandfather who was overwhelmed seeing NewJeans; he's Murakami Takashi.
Looking at this old man's 'Ba-Bam' you can see how well Hanni performed on stage.
Let me add after reading the comments: Takashi Murakami is not just an ordinary old man. He is a world-class pop-up artist and a representative Japanese artist. He is famous for his collaborations with Louis Vuitton, known as the Murakami Edition.
As all Korean women know, I will not explain in detail but will show you with pictures.
Anyways after the fan meeting, Aoi Sangoshou dominated Japan's Twitter real-time trend and Yahoo!'s hot searches (surprisingly, Yahoo is the Japanese people's Naver and Google).
Since Hanni must have not known about this song, it must have been Min Hee-jin's decision, but her sense was so genius that it's bewildering.
Conclusion: Min Hee-jin knows exactly what the public likes and NewJeans proves it.
I wrote this because I was in awe by how genius Min Hee-jin is. I wrote it deliberately expressing the awe in a way that makes others feel the same way.
COMMENTS
- Daepyo is the best ㅠㅠㅠ Please work with NewJeans for a long time ㅠㅠ
- You are truly a genius ㅠㅠㅠㅠ
- This is what happens when a genius decides to make something... Min Hee-jin is really a genius, she's really amazing and coolㅠ
- I don't have time to be a fan so I try to hold back on watching them as much as possible, but even just watching them for a little bit makes me want to go crazy
- A true genius!! No matter how much HYBE tries to suppress them, the uncles there can never beat Min Hee-jinㅎㅎㅎ
- Aoi Sangoshou's planning was really crazy, even the performance directing on stage was perfect..When the camera started, I felt like the smooth zoom-in from far away made the stage shine even more by giving us the feeling of being drawn into that time.
- They're really amazing. So Supernatural has become popular in Japan now too?????????? I thought they wouldn't like it because it's so Korean
- One thing that is certain is that she has a planning ability that can never be imitated by the bastards in the entertainment industry ㅋㅋㅋㅋㅋ She is crazy ㅜ
- I'm really in awe ㅜㅜ I respect her so much as a human being
- I hope Min Hee-jin stays with NewJeans for the rest of her life😭😭😭😭😭😭 A standing ovation for her godliness...
- It was a debut that made both Koreans and Japanese feel full of excitement. They were strategic and very smart....
- It's my first time seeing Japan cheering like that ㅋㅋㅋㅋ it's awesome. Use up all the yen!! Fighting
- Seriously… She looks like a genius to the point where I wonder if there will ever be another talent like Min Hee-jin.
- There is a lot of synergy between the CEO who is crazy good at branding and the singer who gets everything right
- It's so cool how she leads without being swayed by trends. Of course, they're a trendsetter because they haven't been swayed anything else since. And because of that, they don't get swayed by anyone even more...
- Crazy... I wonder how many times I've seen Hanni's Aoi Sangoshou video
- Min Hee-jin is truly a genius and New Jeans, who digests it all so well are also amazingㅠㅠㅠ I wish you all the best
- Bang Si-hyuk must be really jealous of Hanni's video. It's a sentiment that Bang Si-hyuk would really like
- When I saw Hyein sing Plastic Love, I thought she really did so well with the song selection. And then when I found out that Hanni sang Aoi sangoshou, I couldn't help but be amazed, they're crazy.
- K-Pop idols have been promoting in Japan for a while but isn't this the first time that a song from a Japanese promotion is popular in Korea? I think they are a really sensational group in many ways.
- Hanni's video of Aoi Sangoshou is truly legendary. Japanese audiences are famous for being quiet, but you can even hear them in awe here and there ㅋㅋㅋㅋ
- Wow, I got goosebumps the whole time I was reading this
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