Netizens brings back evidence of HYBE/Belift Lab plagiarising NewJeans through ILLIT that is going viral right now [DUMP]
[theqoo - hot] How much did ILLIT’s company (HYBE, Belift Lab) gradually pick apart and copy from NewJeans?
date: 12/02/2026
"Regarding the plagiarism issue involving ILLIT, the court stated, “It appears that NewJeans’ concept was reflected quite similarly in ILLIT,” and added, “Although this could ultimately have a positive effect on ADOR in expanding the market itself, there was no prior consultation or procedure to seek consent or understanding from the defendant. In this situation, the defendant Min Hee-jin’s raising of objections appears justified.”
For reference, the article acknowledged in court today acknowledged that the concept of New Jeans was reflected in ILLIT in a very similar way.
they completely reheated and defrosted newjeans nachos right here and thought we ain’t gonna noticeπ they stole the sounds, the choreo, the beat and even the hairstyle is the same…that company be setting up these girls so bad truly shameless https://t.co/c8iQMiTsyL pic.twitter.com/wXHnXjQS0e
— !? (@meowlloud) December 14, 2025
HYBE has no shame at all pic.twitter.com/ONQOPuhfYf
— BLACKMAMBA (@THEOGBLACKMAMBA) December 14, 2025
Even the billboard that they made a huge fuss about, insisting it wasn’t copying and that it was common, turned out to have been plagiarised.
COMMENTS
1. This is even funnier because the ones who copied it looks worst than the original γ γ γ
2. I didn't know it was this much
3. I just feel so bad for NewJeans. I wish they would come back soon.
4. The plagiarism is coming out so often that all I can say is that it's the company's fault, it's boring, the need to stop it, it's so forcedγ γ γ γ γ γ γ γ γ γ γ γ If you can't see that something is similar, it proves you're a retard
5. If the court says it, then it’s plagiarism. They copied it and then tossed aside the original creator… HYBE honestly feels like a presence that does nothing but harm K-pop.
6. Copying from someone within the same company γ γ γ γ So shameless. They kept aggressively insisting it wasn’t, too.
7. I’d never even seen the stuff below before, but now I totally understand the court’s decision.
8. Usually when someone copies, the later version turns out better but this one was so bad that the original is clearly superior, so I think a lot of people didn’t even realise it was copied.
9. Since they copy everything anyway, it ends up looking like they copied every tiny detail. That’s why they should’ve at least copied in moderation.
10. I guess they're really trying to throw away NewJeans and start a new one.
11. It's true that the plan was to completely replace NewJeans by making an identical copy from the beginning. It was even written in the document that they were making a new version to exclude NewJeans. What are they trying to deny?
12. If you have eyes and can't see the similarity, then your brain is weird γ γ γ γ γ
13. Honestly, if you don't look closely, they all look like one group
14. No, it's a lot more plagiarized than I thought γ γ γ γ Wow...γ γ γ γ
15. What if they run out of references to copy?
16. It might overlap once or twice. But it overlaps multiple times consistently? That's definitely not a coincidence. The court also asked Hive to provide materials to refute the various pieces of evidence submitted by Min Hee-jin, but they failed to do so.
17. No… damn. In the middle there, that NewJeans Billboard photoshoot styling (hair, makeup, outfits) they seriously copied it exactly, holy sh*t. Wow… they really have no shame. Are they joking? Aren’t they embarrassed? Even ILLIT must’ve had a reality check copying that.
18. Honestly, to the general public, ever since NewJeans came out, every group just feels like that same vibe γ γ γ γ
19. They keep insisting it’s not the same, and then say people are just opening up hate threads again and causing drama. Those HYBE stans calling it a stretch are seriously vicious did they get possessed by Bang Si-hyuk or what? γ γ γ γ γ
20. At this point, ILLIT feels like a group that wouldn’t have even debuted if NewJeans didn’t exist. But whenever people called it plagiarism, the way NewJeans fans were accused and silenced was so extreme that you couldn’t even say anything. I’m not even into girl groups or a fan of either side.
[theqoo - hot] Revisiting the ILLIT and NewJeans Plagiarism Controversy
date: 12/02/2026
original post
COMMENTS
1. To be honest, I thought New Jeans was the only agency in HYBE that had unique planning skills, but seeing them take the lead in copying and pasting concepts between labels made me think that that's the agency's limit. If they do well in the market, they immediately bring in references and HYBE doesn't have its own unique color... It's a chronic problem. Compared to their size, they still have the least unique color and are busy churning out idols.
2. I don't know about anything else, but NewJeans' choreography was super hit signature that even a muggle like me knew, so I thought, "Why are you copying that?"
3. Even to my untrained eyes, I thought they were NewJeans when they first came out γ γ γ γ . But when I comment that they looked similar, people would go crazy and shut my mouth like I was a crazy about NewJeans or Min Hee Jin, so I just didn't leave comments anymore.
4. Honestly, they were so similar that I couldn't even tell the difference.
5. Honestly, everyone knew that they were copying NewJeans since they came outγ γ γ γ
6. Stop wasting money on viral marketing and give 20 billion won to Min Hee-jin.
7. Even to the eyes of a judge, they are all exactly the same, even to the eyes of a muggle, and there are those who are so stubborn that they can't even tell the difference.
8. HYBE please go down, the evil of K-pop
9. Give me back my NewJeans γ γ γ γ γ γ
10. Even the colours are the same, what the f*ck
11. It's not just one or two overlapping, it's several γ γ γ γ γ
12. No seriously, people said it like five thousand times on Theqoo. The moment ILLIT’s concept photos dropped, the comments were all saying it looked like NewJeans.
13. There were so many comments early on saying they were similar, but at some point everyone just got silenced, didn’t they? γ γ γ γ γ Then suddenly people started mocking it like, “Oh, so everything is NewJeans now?” γ γ γ γ γ γ It’s seriously such a knockoff γ γ
14. Honestly, the public made even more of a fuss about how similar it was than the online communities did.
15. As time goes on, it’s not like it’s less similar than the examples in the post, if anything there's even more now.
16. They must feel so wronged. I feel bad for Min Hee-jin and NewJeans.
17. Honestly, this isn't a concept that could have come out without NewJeans. Stop being so stubborn and apologise.
18. I'm finally speaking up now. It's obvious to anyone that this is plagiarism. Gosh, apologise to NewJeans, you bastards.
19. Honestly, even if you look at it with a closed eye, it's true that it's similar. It's because Theqoo's mouths were tightly shut.
20. This is really disgusting. I was cyberbullied, yet I kept protesting and saying that it was copying, but now that the court ruling has come out, it's only now that they're quiet.
[instiz] ILLIT's year end stage that was said to be copied just like NewJeans
date: 12/02/2026
COMMENTS
1. The company seems to be very thoughtless... Just stay still
2. This is my first time seeing this, is this real,,,?
3. Business ethics, tsk tsk even though they're the same company
4. I said this was similar but I got f*king attacked online
5. They're copying too much
6. This is total plagiarism γ γ γ γ γ
7. I'm not really a fan of either of them, but as soon as I saw them I thought "NWJNS" and I was so shocked that I just stayed quiet γ γ γ They're not even my favourite idols γ γ
8. I saw this video while scrolling down on Twitter and thought it was New Jeans, but it wasn't γ γ γ γ γ
9. Wow I thought it was NJS but it's not.. The choreography and hair, makeup are so different from the group concept but it looks so similar to NJS concept
10. Oh, at first I thought it was just NewJeans.
11. I said this was similar and got a ton of hate replies γ·γ·
12. I said this was similar before and got a bad replies. No, even other fans can see that it's similar...
13. For me, on top of all this, there was that dance instruction sheet thing for ILLIT’s new song?? I’d seen that before during NewJeans’ “Cookie,” so it rubbed me the wrong way.
14. If the issue has already been brought up once, shouldn’t the company be even more careful for the sake of the artists? And not leave any room for people to nitpick? I really don’t know what that company is thinking.
15. I remember when this first came up, people who said it looked similar started getting attacked saying things like "you don't have eyes" and "you're a bunch of bastards" and all that shit.
Comments
Post a Comment